Privacy & Cookies
Craig's Motorcycles Ltd respects your privacy and values your trust. This Privacy Policy explains how we collect, use, and protect your personal information. We adhere strictly to the United Kingdom Data Protection Act 1998 and the General Data Protection Regulation 2016/679 (GDPR).
We may update this Privacy Policy from time to time, and the most recent version is indicated by the date at the bottom of this document. If you have any questions, or if you wish to update, delete, or change the personal information we hold, please contact us. At the bottom of every marketing email, you will find an unsubscribe link.
Our Privacy Policy applies when you visit our dealership, website, or interact with our services and aims to provide transparency about:
- What information we collect and why we collect it.
- How we use your information.
- Your legal rights concerning your personal data.
Collection of Personal Information
We may collect, store, and use the following personal information:
Online Enquiry Forms
If you use forms on our website, such as “Value My Part Exchange,” “Book a Test Ride,” “Finance Enquiry,” or general contact forms, we will collect your details to respond to your inquiry. If you consent, we may use these details to contact you about future promotions, offers, and events.
Demo Ride / Courtesy Bike
If you book a test ride or take a courtesy bike, we will require and store a copy of your driving license to address any potential speeding, parking, or other motoring offences.
Finance Applications
If you request financing, we will collect additional information such as marital status, dependents, occupation, employer details, address history, and bank details. With your permission, this information will be shared with our finance partners.
Parts, Clothing, and Purchases
If you buy products online or in-store, we will collect your name, contact information, and payment details to process your order. Occasionally, we may send promotional emails about parts and clothing; you can unsubscribe anytime.
Facebook Pixel and Online Tracking
We use tracking technologies like the Facebook Pixel to collect information about your interactions with our website. This data includes:
- Pages you visit and actions you take.
- Purchases or inquiries you make.
- Device and browser information.
This data is shared with Facebook to deliver targeted advertisements, measure the success of our campaigns, and help us reach more people who may be interested in our products.
You can manage or disable tracking through your browser settings or opt-out of personalized ads via Facebook's Ad Preferences.
CCTV and In-Store Visits
We operate CCTV in-store, capturing your image and vehicle registration. This data is stored for up to 30 days for security purposes.
Using Personal Information
We use your data for the following purposes:
- To process and deliver orders.
- To respond to inquiries and requests.
- To conduct credit checks for financing.
- To send reminders about vehicle services.
- To improve website functionality and user experience.
- To run advertising campaigns, including personalized ads through Facebook and Instagram.
- To analyze customer behavior for marketing purposes.
Disclosing Personal Information
We may share your personal data with:
- Our staff, agents, and suppliers to fulfill your requests.
- Facebook and similar third parties for targeted advertising and analytics.
- Law enforcement, if required by law or to defend our legal rights.
Cookies and Tracking
- Our website uses cookies and tracking technologies like Google Analytics and Facebook Pixel to:
- Analyze website traffic and user behavior.
- Deliver tailored advertising.
- Improve our services.
Cookies are small files stored on your device. You can manage or disable cookies through your browser settings. For more details, visit our Cookies Policy.
Your Rights
You have the following rights under GDPR:
- Access: Request the data we hold about you.
- Rectification: Correct inaccurate or incomplete information.
- Deletion: Request your data be erased, where applicable.
- Objection: Opt-out of data processing for direct marketing.
- Portability: Receive your data in a structured, machine-readable format.
You can exercise these rights by contacting us at dataprotection@craigsmotorcycles.com.
How to Opt Out of Targeted Advertising
If you no longer wish to see personalized ads from us, you can:
- Adjust your Facebook Ad Preferences.
- Use tools like the Network Advertising Initiative's Opt-Out Tool.
- Disable cookies through your browser settings.
Contact Us
If you have any questions about our privacy practices, please contact:
Data Protection Officer
Craig’s Motorcycles Ltd
Wesley Place, Dewsbury Ring Road
Dewsbury, WF13 1HX
Email: dataprotection@craigsmotorcycles.com
Notice updated: 19/11/24.....
